MAVRIX worked with Alexion Dublin and Alexion Athlone to bring their annual holiday party online for their employees and their families right across Ireland. Plus, save Christmas for millions of people all around the world thanks to the audience’s skill in helping Santa get his presents out.
We connected the show’s audience prior to the show with personalised Zoom calls from none other than Santa himself. The main show was then broadcasted live from our MAVRIX Studios. RSVP software allowed people to register in advance and two-way-communications tools and platforms engaged Alexion’s staff throughout the show.
As a fun way to involve families Santa appealed to viewers he needed help delivering presents due to Covid lockdown restrictions. Alexion staff and their children, or the Santa Squad were now the only hope of saving Christmas. Each child received a personalised Santa call prior to the live show via Zoom, and later the show included arts, crafts, magic, music, dance and RTE Jnr’s presenters John and Clara.
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