Aussie Shampoo - MAVRIX

Aussie Shampoo

Aussie Shampoo In Stradbally!


We collaborated with Aussie Shampoo to create the ‘Aussie Joozh Bar’ to promote their essential hair recovery and maintenance brand, in a custom teepee at Electric Picnic (for its 50,000 attendees).


Our ‘Joozh’ (as in ‘joozh up your hair’) bar was a lively, engaging experience for festival goers. We worked with Ireland’s edgiest stylists to be on-hand for free hairstyling, sampleS and to ‘joozh’ up or revitalise our festival goers’ hairstyles.


Attendees also had the chance to win VIP hair upgrades throughout the weekend and we connected Aussie Shampoo with thousands of new, and engaged followers across multiple social media channels. We took the project from concept to completion, including installation, styling, and overall design. We ‘blew’ our audiences away. In fact, over 50,000 samples were distributed and we doubled Aussie Shampoo’s social media presence. What’s more, over 900 festival goers got a festival hair makeover, Aussie-style.


“We just want to say a huge thank you to all at MAVRIX. Our live broadcast ‘ELEVATE’ was a complete success!
Internally and externally the feedback has been phenomenal. Our clients who spoke on the show completely loved the whole experience.
All the crew are brilliant and really easy to work with – we will be back for the next one!”
Nora Duggan
Chief Marketing Officer at Taxback International
Rory Best Testimonial Evening
SK Biotek Summerfest