We collaborated with Aussie Shampoo to create the ‘Aussie Joozh Bar’ to promote their essential hair recovery and maintenance brand, in a custom teepee at Electric Picnic (for its 50,000 attendees).
Our ‘Joozh’ (as in ‘joozh up your hair’) bar was a lively, engaging experience for festival goers. We worked with Ireland’s edgiest stylists to be on-hand for free hairstyling, sampleS and to ‘joozh’ up or revitalise our festival goers’ hairstyles.
Attendees also had the chance to win VIP hair upgrades throughout the weekend and we connected Aussie Shampoo with thousands of new, and engaged followers across multiple social media channels. We took the project from concept to completion, including installation, styling, and overall design. We ‘blew’ our audiences away. In fact, over 50,000 samples were distributed and we doubled Aussie Shampoo’s social media presence. What’s more, over 900 festival goers got a festival hair makeover, Aussie-style.
WHAT CLIENTS SAY ABOUT US
Nothing is ever impossible. Nothing is ever too much to ask. They consistently exceed expectations in every event they have delivered for Circle K globally. Mavrix are an important part of our future growth.”