Circle K Eurovision - MAVRIX

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Circle K Eurovision

Circle K

Eurovision

CircleK-01

Collaborate

MAVRIX was asked to produce the inaugural meeting of 10 CK Business Units
across Europe from our studio in Dublin. We developed the theme of the event
around the Eurovision Song Contest celebrating all the quirks of the different
countries. It had to be entertaining, interactive and informative, all within 75
minutes.

CLIENT

Circle K

EVENT

Virtual Project

TYPE

Virtual

LOCATION

Dublin

Connect

Here’s how we helped people connect:

• After registering via our RSVP software, over 85 Marketing team members from 10 countries met for the first time over Zoom.

• We gave each team their own backdrops based on a Circle K forecourt set which looked spectacular when the gallery view of the audience was used

• Slides presented pinned each BU’s leader so they could introduce their team and discuss their top priorities – giving everyone a platform.

Experience

Once everyone presented we moved on to the Eurovision style fun

• We introduced a funky new stage, 2 hosts, and top talent acts from each BU

• The audience loved the change in tempo and interactive feel of this section.

• We included games such as Boss Baby via Zoom chat

• And of course a Eurovision style vote for the best team talent which was loved by all.

WHAT CLIENTS SAY ABOUT US

“MAVRIX are not just a progressive and exciting agency to us at Circle K they are a true partner that are completely embedded in our business.

Nothing is ever impossible. Nothing is ever too much to ask. They consistently exceed expectations in every event they have delivered for Circle K globally. Mavrix are an important part of our future growth.”

Margaret Barron
VP Global Marketing & Brand Circle K
LIDL NATIONAL ACHIEVEMENT
BSH