Here for Ireland
Olympics 2020 Launch
We collaborated with Circle K and Olympics Ireland to launch the Circle K ‘Here for Ireland’ initiative to support Irish athletes on the road to Tokyo 2020. To do this, we set out to create and produce a one day sporting and wellness conference at Dublin’s premier City West venue.
The conference layout and design reflected a traditional, Colosseum-like sporting stadium. Our production team designed and built custom-tiered seating for over 700 guests. The seating focused everyone’s attention on an astro-floored stage accompanied by a 20 metre LED screen.
Multiple speakers from Circle K and Olympics Ireland took to the stage to deliver speeches and partake in onstage sporting games. To engage the guests throughout the conference, we assigned brand mascots to drive participation and connection through fun games, using props and accessories.
Sporting tours also took place around the venue. Attendees were brought into immersive spaces to fuel-up and learn more about the brand’s commitment to Team Ireland for the upcoming Olympics.
That evening, we organised an action-packed ceremony of sport and laughter. Games included head-to-head sumo fun, five-a-side football, and indoor baseball. Afterwards, over 700 guests enjoyed a gala dinner followed by live entertainment.
We conceptualised and produced the entire live experience, including event identity, content, audience engagement, interaction, lighting, rigging and staging. The result was a packed conference stadium of dinner guests who now understood and supported Circle K’s mission to help Ireland throughout the Olympic Games.
WHAT CLIENTS SAY ABOUT US
Nothing is ever impossible. Nothing is ever too much to ask. They consistently exceed expectations in every event they have delivered for Circle K globally. Mavrix are an important part of our future growth.”