Deliveroo Dublin Pride - MAVRIX

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Deliveroo Dublin Pride

Deliveroo
Dublin Pride Kiss Cam

Deliveroo-01

Collaborate

We collaborated with Deliveroo to celebrate Dublin Pride and to create a charming activation for all. On a busy Merrion Square at the festival, we installed an impressive LED screen for one of the festival’s most exciting activations.

CLIENT

Deliveroo

EVENT

Live Project

TYPE

Live

LOCATION

Dublin

Connect

Passersby were then invited to ‘lock lips’ at Deliveroo’s custom ‘Kiss Cam station’ and have their kiss shown on the big screen. Donations were also welcome from Kiss Cammers with all proceeds going to Belong To Youth Services.

Experience

Proud kissers received free ice-cream from Deliveroo’s food partner, Scoop. Our Kiss Cam concept was a fun and engaging way for the LGBTQ+ community to share their love at the festival. Plus, as a tasty side, we also changed the Deliveroo app to ‘Deloveroo’ for the entire week of Pride to encourage people to share the love. 

The result was everyone loved Deliveroo’s Kiss Cam concept and our activation not only engaged our target audience but also encouraged people to like, tweet, connect and share the love, or ‘Deloveroo’, online.

WHAT CLIENTS SAY ABOUT US

“MAVRIX are not just a progressive and exciting agency to us at Circle K they are a true partner that are completely embedded in our business.

Nothing is ever impossible. Nothing is ever too much to ask. They consistently exceed expectations in every event they have delivered for Circle K globally. Mavrix are an important part of our future growth.”

Margaret Barron
VP Global Marketing & Brand Circle K
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