Dublin Pride Kiss Cam
We collaborated with Deliveroo to celebrate Dublin Pride and to create a charming activation for all. On a busy Merrion Square at the festival, we installed an impressive LED screen for one of the festival’s most exciting activations.
Passersby were then invited to ‘lock lips’ at Deliveroo’s custom ‘Kiss Cam station’ and have their kiss shown on the big screen. Donations were also welcome from Kiss Cammers with all proceeds going to Belong To Youth Services.
Proud kissers received free ice-cream from Deliveroo’s food partner, Scoop. Our Kiss Cam concept was a fun and engaging way for the LGBTQ+ community to share their love at the festival. Plus, as a tasty side, we also changed the Deliveroo app to ‘Deloveroo’ for the entire week of Pride to encourage people to share the love.
The result was everyone loved Deliveroo’s Kiss Cam concept and our activation not only engaged our target audience but also encouraged people to like, tweet, connect and share the love, or ‘Deloveroo’, online.
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