We collaborated with Deliveroo to celebrate their fourth birthday in Ireland and to promote the concept of ‘Food Freedom’. To do this, we brought Artificial Intelligence (AI) one step forward with Deliveroo’s ‘Edible Intelligence’ concept/installation.
With this in mind, we installed a 4×4 metre purpose-built AI unit to engage and interact with the public and offer free food to those who took part. Our incr-EDIBLE design had to ensure the food inside the unit was kept warm, delicious, and ready-to-go.
Our Edible Intelligence unit communicated on a remarkably ‘personal’ level and gave passersby exactly what they asked for, with a little help from Deliveroo’s restaurant partners Smokin’ Bones Burgers and Sano Pizzas. The result was our innovative ‘Edible Intelligence’ activation connected and engaged our target audiences with witty Irish humour, intelligence, and good old fashioned banter. Yumm.
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