Deliveroo Edible Intelligence - MAVRIX

Deliveroo Edible Intelligence

Deliveroo Edible Intelligence


We collaborated with Deliveroo to celebrate their fourth birthday in Ireland and to promote the concept of ‘Food Freedom’. To do this, we brought Artificial Intelligence (AI) one step forward with Deliveroo’s ‘Edible Intelligence’ concept/installation.


With this in mind, we installed a 4×4 metre purpose-built AI unit to engage and interact with the public and offer free food to those who took part. Our incr-EDIBLE design had to ensure the food inside the unit was kept warm, delicious, and ready-to-go.


Our Edible Intelligence unit communicated on a remarkably ‘personal’ level and gave passersby exactly what they asked for, with a little help from Deliveroo’s restaurant partners Smokin’ Bones Burgers and Sano Pizzas. The result was our innovative ‘Edible Intelligence’ activation connected and engaged our target audiences with witty Irish humour, intelligence, and good old fashioned banter. Yumm.


“MAVRIX are not just a progressive and exciting agency to us at Circle K they are a true partner that are completely embedded in our business. Nothing is ever impossible. Nothing is ever too much to ask. They consistently exceed expectations in every event they have delivered for Circle K globally. Mavrix are an important part of our future growth.”
Margaret Barron
VP Global Marketing & Brand Circle K
Deliveroo Fast-Track to the Racetrack
Circle K The Retail Show