to the Racetrack
We collaborated with Deliveroo at the Galway Races to transform a slow-coach-depot in Eyre Square into a fun and engaging ‘Fastrack to the Race Track’.
We invited the Galways Races coach passenger arrivers to take part in race-day games to win Deliveroo vouchers and prizes. And to help them get trackside quicker, multiple complimentary coaches left the depot for the racetrack every hour and brought people back to Eyre Square after the last hurdle. For those peckish along the way, Deliveroo provided some extra little tasty treats.
Our Fastrack to the Racetrack concept was a clear winner. Over 25,000 people came through the doors or our bus station over the course of the festival. Our concept also assisted Deliveroo in creatively solving a logistical issue for their target audience in an engaging, and positive way for the brand. It really deliveroo-d.
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