DELIVEROO WELLFEST - MAVRIX

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DELIVEROO WELLFEST

Deliveroo
Food For Thought
Wellfest

Deliveroo-01

Collaborate

We collaborated with Deliveroo to create and develop the ‘Food For Thought’ concept to show off Deliveroo’s healthy food options at Wellfest Dublin, Europe’s largest outdoor health and wellness festival.

CLIENT

Deliveroo

EVENT

Live Project

TYPE

Live

LOCATION

Dublin

Connect

To connect and engage attendees we installed the Food For Thought Bubble, a dome where visitors could experience several meditation practices whilst wearing high-tech monitoring devices to provide analysis and real-time feedback on their brain, heart, and breathing.

Experience

When everyone was relaxed and comfortable after their meditation, we provided them with free food from Deliveroo’s amazing healthy partners. A truly fulfilling experience. At MAVRIX, we devised the entire Food For Thought Bubble from concept and rendering, to design, execution and installation. It was an engaging experience that connected the brand with an untapped segment of the Irish market. Our experience drove an incredible 47% increase in healthy food orders for Deliveroo Ireland, with Dublin topping the healthy orders charts.

WHAT CLIENTS SAY ABOUT US

“MAVRIX are not just a progressive and exciting agency to us at Circle K they are a true partner that are completely embedded in our business.

Nothing is ever impossible. Nothing is ever too much to ask. They consistently exceed expectations in every event they have delivered for Circle K globally. Mavrix are an important part of our future growth.”

Margaret Barron
VP Global Marketing & Brand Circle K
TORRES WINE EVENT
CK GLOBAL BRAND LAUNCH