We collaborated with Deliveroo to create and develop the ‘Food For Thought’ concept to show off Deliveroo’s healthy food options at Wellfest Dublin, Europe’s largest outdoor health and wellness festival.
To connect and engage attendees we installed the Food For Thought Bubble, a dome where visitors could experience several meditation practices whilst wearing high-tech monitoring devices to provide analysis and real-time feedback on their brain, heart, and breathing.
When everyone was relaxed and comfortable after their meditation, we provided them with free food from Deliveroo’s amazing healthy partners. A truly fulfilling experience. At MAVRIX, we devised the entire Food For Thought Bubble from concept and rendering, to design, execution and installation. It was an engaging experience that connected the brand with an untapped segment of the Irish market. Our experience drove an incredible 47% increase in healthy food orders for Deliveroo Ireland, with Dublin topping the healthy orders charts.
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