LiDL BALMORAL - MAVRIX

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LiDL BALMORAL

Lidl
Growing Today

Lidl

Collaborate

We collaborated with Lidl Ireland and Northern Ireland to celebrate Lidl’s suppliers and products at Europe’s largest agricultural event, The Balmoral Show & The National Ploughing Championships. 

Working closely with Lidl, their charities, top Irish celebrity chefs and country music stars, we created the concept of ‘Growing Today’ to showcase the objective of hospitality, family interaction, and fresh produce.

CLIENT

Lidl

EVENT

Live Project

TYPE

Live

LOCATION

Dublin

Connect

To do this, we created a 20 x 30 metre traditional barn and outdoor space. 65 suppliers showcased their products at taste booths while on our main stage, celebrity chefs cooked up a storm using Lidl’s finest produce. Live music from country music star Derek Ryan got families and friends jiving together. Whilst the show was kept on the road by Daithi O’Shea and TV presenter Pamela Valentine.

Upstairs, a rural-style cafe was created to showcase Lidl’s charity partners, Jigsaw & ISPCC Northern Ireland. This space was designed in contrast to the main stage below. People could chat over a nice cup of Lidl tea, coffee, and treats in a relaxed atmosphere.

Experience

And to add even more Lidl surprises, we created a Lidl outdoors space: a community-inspired space where different generations could play both traditional games and today’s computer games: together. Forming connections young and old.

From the “Growing Together” concept to event identity design, production, installation, 

sound, lighting and entertainment, we collaborated with talented teams to bring the entire event to life.

Our team of 60 staff provided 120,000 food samples, facilitated 20 hours of live music and our ‘Growing Today’ barn experience made press headlines nationwide. It was a barnstorming success.

WHAT CLIENTS SAY ABOUT US

“MAVRIX are not just a progressive and exciting agency to us at Circle K they are a true partner that are completely embedded in our business.

Nothing is ever impossible. Nothing is ever too much to ask. They consistently exceed expectations in every event they have delivered for Circle K globally. Mavrix are an important part of our future growth.”

Margaret Barron
VP Global Marketing & Brand Circle K
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