Lidl Christmas 2019 - MAVRIX

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Lidl Christmas 2019

Lidl
More for Everyone
This Christmas

Lidl

Collaborate

We collaborated with Lidl and Ireland’s top influencers to showcase the retailer’s ‘Deluxe’ Christmas range and their ‘More For Everyone This Christmas’ concept.

CLIENT

Circle K

EVENT

Live Project

TYPE

Live

LOCATION

Dublin

Connect

To do this, we created a pre-Christmas Winter Wonderland at 35 Dawson Street where guests could experience fresh food products, confectionery, clothing, toys and household products. We transformed the venue using traditional foliage and interior lighting to set the ambience of the room. For Santa’s little helpers, we built a bespoke play area, decorated with 300 eye-catching, hanging-gift boxes suspended from the ceiling to create a magical visual spectacle.

Experience

Our majestic three metre ‘Christmas Prosecco tree’ had guests feeling bubbly as they mingled and nibbled their way around this winter wonderland. Fun festive experiences for guests included a Christmas snow booth, which garnered a huge amount of attention on social media. We meticulously crafted every element of this design to match Lidl’s ‘Deluxe’ offerings. Our team handled full production and guest management. 

The result was a Lidl Winter Wonderland that connected thousands across social media, and garnered huge, ‘deluxe’ smiles from all the attendees. Nobody could have asked for more this Christmas.

WHAT CLIENTS SAY ABOUT US

“MAVRIX are not just a progressive and exciting agency to us at Circle K they are a true partner that are completely embedded in our business.

Nothing is ever impossible. Nothing is ever too much to ask. They consistently exceed expectations in every event they have delivered for Circle K globally. Mavrix are an important part of our future growth.”

Margaret Barron
VP Global Marketing & Brand Circle K
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