LIDL PUMPKIN PATCH - MAVRIX

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LIDL PUMPKIN PATCH

Lidl
Pumpkin Patch

Lidl

COLLA‘BOO!’RATE

We collaborated with Lidl to create a spooky pumpkin patch experience at a greenfield site in Co. Kildare. We designed, built and installed an eerie prefabricated haunted farmhouse to transform this open space into an otherworldly realm of frightening fun. (Boo!)

CLIENT

Lidl

EVENT

Live Project

TYPE

Live

LOCATION

Dublin

Connect

Inside the farmhouse, attendees were invited to take part in a host of family-friendly activities. We collaborated with local storytellers for old tales and traditional Irish Samhain games, face-painting, and pumpkin carvings. Some of our older attendees even tried to escape their deepest darkest demons on our thrilling quad bike course through the ‘Pumpkin Patch’! 

Experience

To transform the vacant site, we used over 3,500 Lidl pumpkins and over 400 square bales of hay to give the space its spooky character. Our Pumpkin Patch & Farmhouse experience welcomed a frightening 4,000 plus attendees over the duration of the activation. From site planning to construction and set design, our diverse team handled every aspect of the Pumpkin Patch. The result exceeded even our partner Lidl’s expectations and they immediately carved out a spot for their event the following year. (Muahahahaha!)

WHAT CLIENTS SAY ABOUT US

“MAVRIX are not just a progressive and exciting agency to us at Circle K they are a true partner that are completely embedded in our business.

Nothing is ever impossible. Nothing is ever too much to ask. They consistently exceed expectations in every event they have delivered for Circle K globally. Mavrix are an important part of our future growth.”

Margaret Barron
VP Global Marketing & Brand Circle K
AUSSIE SHAMPOO
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