Lidl Pumpkin Patch - MAVRIX

Lidl Pumpkin Patch

Lidl Pumpkin Patch


We collaborated with Lidl to create a spooky pumpkin patch experience at a greenfield site in Co. Kildare. We designed, built and installed an eerie prefabricated haunted farmhouse to transform this open space into an otherworldly realm of frightening fun. (Boo!)


Our ‘Joozh’ (as in ‘joozh up your hair’) bar was a lively, engaging experience for festival goers. We worked with Ireland’s edgiest stylists to be on-hand for free hairstyling, aInside the farmhouse, attendees were invited to take part in a host of family-friendly activities. We collaborated with local storytellers for old tales and traditional Irish Samhain games, face-painting, and pumpkin carvings. Some of our older attendees even tried to escape their deepest darkest demons on our thrilling quad bike course through the ‘Pumpkin Patch’! sampleS and to ‘joozh’ up or revitalise our festival goers’ hairstyles.


To transform the vacant site, we used over 3,500 Lidl pumpkins and over 400 square bales of hay to give the space its spooky character. Our Pumpkin Patch & Farmhouse experience welcomed a frightening 4,000 plus attendees over the duration of the activation. From site planning to construction and set design, our diverse team handled every aspect of the Pumpkin Patch. The result exceeded even our partner Lidl’s expectations and they immediately carved out a spot for their event the following year. (Muahahahaha!)


“We just want to say a huge thank you to all at MAVRIX. Our live broadcast ‘ELEVATE’ was a complete success!
Internally and externally the feedback has been phenomenal. Our clients who spoke on the show completely loved the whole experience.
All the crew are brilliant and really easy to work with – we will be back for the next one!”
Nora Duggan
Chief Marketing Officer at Taxback International
Circle K Global Conference
Galway Science Virtual Fair