Miles Plus - MAVRIX

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Miles Plus

Miles Plus

milesplus-01

Collaborate

We collaborated with Circle K to launch milesPLUS fuel in Ireland and to connect with existing local and future customers across partner forecourts in Ireland.

CLIENT

Miles

EVENT

Live Project

TYPE

Live

LOCATION

Dublin

Connect

We customised over 70 milesPLUS forecourts across Ireland with impactful, disruptive entrance pieces. As part of the forecourt takeovers, we added exterior canopy lighting along with in-store interaction for senior stakeholders, media, and consumers with milesPLUS ‘Spin & Win Wheels’ game.

Experience

People of all ages were able to get involved. We designed a Kids Crafty Corner, a Drivers DJ Lounge, and even ‘fuelled’ drivers with tasty giveaways. milesPLUS branded cars and promotional team helped drive sales and direct people to the brand’s social media channels, as well as encouraging brand connection and engagement. 

We produced all elements of the milesPLUS campaign, from concept to delivery at every forecourt. The result was nationwide coverage for the campaign and we drove engagement on social media, as well as serving 2,000 happy customers of all ages. VRrrroom. VRrrroom.

WHAT CLIENTS SAY ABOUT US

“MAVRIX are not just a progressive and exciting agency to us at Circle K they are a true partner that are completely embedded in our business.

Nothing is ever impossible. Nothing is ever too much to ask. They consistently exceed expectations in every event they have delivered for Circle K globally. Mavrix are an important part of our future growth.”

Margaret Barron
VP Global Marketing & Brand Circle K
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