Miles Plus Brand Launch - MAVRIX

Miles Plus Brand Launch

Miles Plus Brand Launch


We collaborated with Circle K to launch milesPLUS fuel in Ireland and toconnect with existing local and future customers across partner forecourts in Ireland.

Miles Launch-02-min


We customised over 70 milesPLUS forecourts across Ireland with
impactful, disruptive entrance pieces. As part of the forecourt takeovers, we added exterior canopy lighting along with in-store interaction for senior stakeholders, media, and consumers with milesPLUS ‘Spin & Win Wheels’ game.


People of all ages were able to get involved. We designed a Kids Crafty Corner, a Drivers DJ Lounge, and even ‘fuelled’ drivers with tasty giveaways. milesPLUS branded cars and promotional team helped drive sales and direct people to the brand’s social media channels, as well as encouraging brand connection and engagement.


“We just want to say a huge thank you to all at MAVRIX. Our live broadcast ‘ELEVATE’ was a complete success!
Internally and externally the feedback has been phenomenal. Our clients who spoke on the show completely loved the whole experience.
All the crew are brilliant and really easy to work with – we will be back for the next one!”
Nora Duggan
Chief Marketing Officer at Taxback International
BMS Christmas Party
Rory Best Testimonial Evening