Re.Store Pop-Up Roadshow - MAVRIX

Re.Store Pop-Up Roadshow

Re.Store Pop-Up Roadshow


We collaborated with Re.Store from Topaz, top Irish influencers, and media partners to showcase Re.Store’s new product range and to connect, engage and grow the brand’s social media following. To do this, we created a bespoke ‘Surprise and Delight’ roadshow campaign to communicate the brand’s new range.


The Re.Store roadshow traversed Ireland serving delicious products from its fresh new range. We also visited key media company workplaces like Spin 103.8 and FM104 along the way to surprise and delight their staff with personalised treats.


Our colourful branded food unit engaged people en masse, and friendly staff were on-hand to answer any questions about the new tasty range and distribute some ‘surprise’ giveaways. Our roadshow campaign ran over 14 days, resulting in sell-out products at every location. We helped connect the brand with thousands of new followers while #FreshAtReStore trended on Twitter. We repositioned Re.Store at the top of consumers’ minds for fresh food on-the-go. ‘Surprise and Delight’ worked a treat, well, a healthy treat.


“MAVRIX are not just a progressive and exciting agency to us at Circle K they are a true partner that are completely embedded in our business. Nothing is ever impossible. Nothing is ever too much to ask. They consistently exceed expectations in every event they have delivered for Circle K globally. Mavrix are an important part of our future growth.”
Margaret Barron
VP Global Marketing & Brand Circle K
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